One of the main drivers towards the push of free to air digital terrestrial has been the viewers desire to have more choice and content of their television programme viewing. This has been due to exposure of other digital television platforms, such as Sky and Freesat, and also the Internet. The advent of digital Freeview broadcasting has also given the opportunity for channel companies to tailor their output to a wider demographic range and audience. The increased bandwidth that a digital signal gives also permits more niche television channels to exist that might have a smaller audience than the traditional analogue option. Television is set to change still further during this digital switchover revolution.